Business Management: How to Use Tech Accessibility to Succeed

While some of the biggest and oldest companies are flourishing now, some of the modern amenities that new companies get to start with would probably make those older businesses jealous. However, technology has made significant strides over the years, and eager entrepreneurs can use modern tech to help catapult their startups into the stratosphere.

That said, it can still be confusing how best to get started as a company. If you haven’t yet, it would be wise to push for insurance and general coverage as soon as possible. Going for a top-quality insurance provider ensures that your company has the necessary coverage, such as business property insurance, which can help ease much of the burden in the event of damage to your property.

Once you’re sure that your company is fully insured, you can take the next step and use tech accessibility to succeed.

How to make video content shine

There are plenty of reasons why a business might use video content to spread the word. First and foremost, video content is one of the most popular advertising methods, as more and more people are happy to consume media in the form of videos.

However, video content is just the first step. If you want to use accessibility to gain an advantage, you can use closed captioning services to get the attention of a new demographic. For example, those that are hard of hearing will likely appreciate your company more when you show that your videos have a way to help them keep up in the form of captions. You can even add audio descriptions for those that are visually impaired.

How to add accessibility to your website

For those who want to fully optimize their website, the best thing is to keep it simple. To make things more accessible, add features that you know people will use, such as changing the font size for those who can’t see too well. It is especially useful in mobile phones, where people might have to squint to see what they want.

That said, the mobile platform is the best way to boost your website’s visibility. Focusing on the mobile platform ensures your business does not get overshadowed by the competition. A company that focuses on accessibility through mobile will undoubtedly reap the benefits.

There are a few creative and valuable techniques to ensure that your device is working correctly for you. Users of iOS 13 can, for example, activate a text replacement feature that inserts a complete phrase when you type a specific text shortcut. You may also use it to check the spelling of words that are often misspelt.

Users of modern Android packages can also modify the length of time that system messages stay onscreen, so you don’t have to rush to read what pops up. Many operating systems also allow users to expand the capabilities of their digital assistants beyond simple voice searches. Users of Android Pie may use their voice to activate and tell their Google Assistant to set alarms, call people, and even ask for directions, reducing the amount of typing required.

Staying in touch through social media

Accessibility isn’t just about inclusivity and making sure that you add extra features to your website and digital marketing strategy. Sometimes, it’s all about being an accessible company by keeping an open line of communication with online users. For example, keeping an active account in social media can guarantee that you’ll have a much easier time, though it would be wise to keep a neutral and professional tone. Plenty of companies have ended up falling flat due to saying the wrong things on social media.

Tech accessibility is something that any company owner can use, and it’s especially beneficial to startup owners. With the help of accessibility, you can help grow your business without necessarily taking big risks to get the job done.

What Makes Technology User-Friendly?

More companies are designing technology products that consider everyone’s needs based on the UX principle of universal design. Take, for example, the ability to zoom in on an image or text in a computer browser. This feature allows more people, especially those with visual impairments, to use mobile devices and computers to access information. Text-to-speech (TTS) software, which reads written content aloud, is another feature that makes technology more accessible.

Because websites must give substitute language that clearly explains images and videos for the program to interpret, the content must be formatted to allow the software to turn it into voice. Accessible technology also gives people with disabilities new methods to manage keyboard tasks.

Amazon, Apple, Facebook, and Google have made strenuous efforts to make their technological goods and services more accessible to persons with impairments. Apple’s iPhone XR has assistive technology that allows visually impaired people to send emails, check their calendars, and utilize maps.

Another Google-backed project investigates web and AI technology to develop accessible painting and music production tools. IT executives, engineers, designers, artists, and educators are all involved in the project.

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