How Do You Choose The Perfect Kaftan Print And Colour?

Kaftans have transcended their cultural origins to become a beloved fashion staple known for their versatility and elegance. Whether lounging at home, attending a beach wedding, or heading to a formal event, a well-chosen kaftan can make a statement and reflect your style. While silhouette and fabric are crucial considerations, print and colour are among the most influential factors in choosing the perfect kaftans. In this guide, we’ll explore how to make informed choices that align with your body type, occasion, season, and personal style and even delve into the psychology of colours.

Understanding Your Body Type

Opt for kaftans with vertical prints to elongate your figure if you have an apple-shaped body. Pear-shaped individuals can balance their proportions with colourful tops and darker bottoms. Celebrate your curves with fitted kaftans that highlight your waist for hourglass figures. Also, think about how different hues will look on you. Warmer undertones may gravitate towards earthy tones and warm palettes, while cooler undertones might prefer jewel-toned or pastel shades. Look for the best beach kaftans and cover ups UK when shopping to ensure you find the perfect pieces that complement your body shape and personal style.

Determining the Occasion

Kaftans come in various styles suited for different occasions. Consider the event when choosing your print and colour scheme:

Casual Wear

Opt for fun, playful prints in comfortable, breathable fabrics like florals or stripes. Vibrant colours and relaxed designs are perfect for everyday wear.

Formal Events

Choose elegant and sophisticated prints such as paisley or damask for formal occasions. A timeless allure can be achieved with opulent textiles such as satin or silk in traditional hues such as black, navy, or burgundy.

Beach or Resort Wear

Light and breezy kaftans with tropical or aquatic prints are ideal for beach destinations. Embrace soft pastels and aqua blues to complement the seaside ambience.

Seasonal Considerations

Your choice of kaftan should also align with the season:


Summer is the season for bold, colourful designs with tropical or flowery themes, such as coral, turquoise, and sunny yellow. Lightweight fabrics like cotton or chiffon will keep you cool.


Embrace rich, warm colours such as deep reds, emerald greens, and royal blues. Opt for kaftans with paisley or geometric patterns and thicker materials like velvet or wool to stay cosy.

Personal Style

When choosing the ideal kaftan, your style is crucial:

Bohemian Chic

Earthy tones, eclectic prints, and accessories like belts and chunky jewellery define the bohemian style.

Minimalist Elegance 

Monochromatic or muted colours, clean lines, and simple designs reflect a minimalist approach to kaftan fashion.

Eclectic and Bold

If you’re a fan of mixing and matching prints and colours to create unique combinations, embrace your bold style.

Trend vs. Timeless

While following fashion trends is tempting, staying true to your style is essential. Invest in classic kaftans you’ll love for years, incorporating trendy elements sparingly.

Colour Psychology

As you shop for a kaftan, keep colour psychology in mind:


The colour red evokes strong feelings of enthusiasm, vitality, and enthusiasm. It can evoke strong emotions like love and anger. In marketing, red is often used to grab attention and stimulate appetite, which is why it’s commonly found in food branding.


Blue has a reputation for being a relaxing colour. It represents tranquillity, trust, and dependability. Many corporations and brands use blue in their logos and branding to convey professionalism and reliability.


Green symbolises nature, growth, and renewal. It’s often associated with health, freshness, and eco-friendliness. Green is frequently used in health and wellness products and environmental initiatives.


Yellow is a colour that radiates happiness, positivity, and optimism. It can also grab attention and convey a sense of playfulness. In marketing, yellow is used to promote cheerful and friendly products.


Black is often associated with sophistication, elegance, and power. It can also symbolise mystery and formality. Luxury brands often use black in their branding to convey a sense of exclusivity.


White represents purity, simplicity, and cleanliness. It can convey a sense of freshness and minimalism. White is commonly used in healthcare settings and for products associated with cleanliness and hygiene.


Purple is a colour associated with creativity, royalty, and spirituality. It can evoke a sense of luxury and uniqueness. Brands use purple to appeal to consumers seeking a touch of extravagance.

Print Selection

The style of the print on a kaftan can significantly impact its look. Larger prints tend to make a bold statement, whereas smaller prints are more subtle and detailed. The choice between geometric, floral, abstract, or other print styles depends on your taste and the setting where you’ll wear the kaftan​​.

Fabric Matters

The fabric of a kaftan plays a crucial role in its overall look and feel. Cotton and linen, being lightweight and breathable, are perfect for casual or beach settings. These fabrics are comfortable in hot weather and have a laid-back appeal. Luxurious fabrics like silk, chiffon, or georgette are better choices for more formal events due to their elegant drape and sophisticated appearance​​.

Trying Before Buying

When shopping for a kaftan, remember to try it on for fit and comfort. Please consider the drape and silhouette to ensure it compliments your body shape. If you’re shopping online, familiarise yourself with the store’s return policies.

Accessorising and Completing the Look

Enhance your kaftan ensemble with the right accessories. Belts, jewellery, and the choice of footwear can elevate your look. Consider your hairstyle and makeup to match the style of your kaftan.

Maintaining and Caring for Your Kaftans

To maintain your kaftans in pristine shape, store them correctly and adhere to the care recommendations included on the label. This will ensure they remain a cherished part of your wardrobe for years.


Choosing the perfect kaftan print and colour is a delightful journey that reflects your unique personality and style. By understanding your body type, considering the occasion and season, embracing your style, and tapping into the psychology of colours, you’ll effortlessly find the ideal kaftan that makes you feel confident and beautiful on any occasion. So, go ahead and explore the world of kaftans with a fresh perspective, and let your fashion choices express your individuality.

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