Top 5 Best Customer Advocacy Software For 2024

For your company, are you in need of customer advocacy software? You’ve arrived at the appropriate page. Together with a thorough analysis of each product’s features, cost, rating, and other details, this guide will assist you in finding the top customer advocacy software of 2023.

We all understand today what advocacy marketing is and how it helps a company. However, a corporation has many satisfied consumers. Some are more interesting and trustworthy than others. Identifying those consumers and maintaining their interest so they may recommend you to others is the difficult part.

The only purpose of advocacy marketing software is to gather online customer feedback and social evidence. The clients are subsequently provided with a communication channel via the combination of all the social evidence.

Because they all follow the same philosophy—boosting brand recognition and customer involvement through word of mouth—customer advocacy software is comparable to referral marketing software and brand awareness software.

Numerous software vendors are available on the market that aim to determine the company’s top influencers. They maintain brand engagement with customers. To draw in and keep devoted clients, advocacy programs frequently provide rewards.

What is Customer Advocacy Software?

By offering resources for locating, enlisting, and managing customer advocates, customer advocacy software assists companies in placing a high priority on customer happiness and loyalty. These tools offer a platform for tracking customer advocacy campaigns and their outcomes, managing customer feedback, and identifying social media influencers. Businesses may achieve long-term success by increasing income and brand exposure by cultivating a devoted and involved customer base.

How Customer Advocacy Software work or function?

Customer advocacy software is intended to assist businesses in interacting with their clients and gaining their steadfast support as brand ambassadors. Customers may interact with other customers, exchange experiences, and provide feedback on the platform that the software offers. Additionally, it enables businesses to monitor customer happiness and engagement, pinpoint areas for development, and promptly address customer requirements. Businesses may establish a network of devoted supporters and forge close ties with their clients by using customer advocacy software.

Benefits of Customer Advocacy Software

Customer advocacy software advantages include:

  • Aids in finding and using customer advocates to boost loyalty and customer retention.
    makes use of customer reviews and social media to enhance brand recognition and draw in new business.
  • Enhances the general customer experience by offering insights about consumer behavior, preferences, and satisfaction levels.
  • Increases customer involvement and motivates them to have a bigger role in the success of the business.
  • Enhances customer happiness and lowers churn rates by enabling quick and efficient resolution of customer complaints.

Best Customer Advocacy Software

Checkout top 5 Best Customer Advocacy Software in 2023.

1. GrowSurf


GrowSurf concentrates on the brand advocacy component of referral programs. The platform is a cutting-edge software solution that makes it simple and efficient to set up, manage, and monitor each and every one of your brand champions using referral software. Furthermore, payments and referrals go hand in hand thanks to its industry-leading connections with payment platforms like Stripe. Gift cards, account credits (via Zapier or customer webhooks), and coupons or subscription discounts (if you’re utilizing Stripe) are a few examples of incentives you may give out.


  • Make your links available for referrals.
  • Include software components directly on your website; forms are automatically identified.
  • Automated completion of rewards
  • Automated email correspondence
  • Control and modify awards
  • Comprehensive analysis
  • Customer service is excellent.
  • Service management for every plan


Growsurf has three premium options:

  • Startup that supports up to 10,000 members for $775 per month, paid yearly
  • Company that can accommodate 25,000 attendees
  • Elite, capable of accommodating up to 75,000 players

2. Influitive


Influential provides opportunities for community and interaction in addition to customer advocacy. The pricing point is in line with their goal of working with large enterprises. Activating the advocacy program, personalization and targeting, a loyalty and rewards program, a few campaign templates, and a comprehensive analytics and reporting area are all included in the base package. It is a pricey alternative, so it might not be within your budget if your business is tiny or is just getting started.


  • Mechanisms of engagement and gamification
  • Experiences that are targeted and customized for participants
  • Acknowledgment for recommendations beyond standard gift cards or cash rewards
  • Advanced knowledge repository


Customer advocacy rates $1,499 per month for the Digital Community; further information is accessible upon application and by getting in touch with Influitive.

Although there isn’t a trial available, if you’re intrigued by what they have to offer, it would be worthwhile to get in touch with their support staff.

3. Kangaroo

Kangaroo app

Businesses having physical locations, such as restaurants, cafés, grocery shops, gyms, merchants, and more, are the main emphasis of Kangaroo. Businesses may join Kangaroo and set up an incentive-based loyalty program that will not only get customers to purchase at their locations but also tell their friends and family about them. Business owners may receive updates by email and SMS in addition to having access to their information on any device thanks to their integrated analytics platform. Their capability to notify participants via push notifications according to their geolocation is an interesting feature.


  • Numerous interaction options exist, including geo-activated alerts and traffic boosters.
  • Participants’ individual dashboards that are consistent with your branding
  • While they are with you, easily add new consumers to the program.
  • Various alternatives for rewards
  • Customized gift cards
  • Tool for social media referrals


For $149 a month plus a one-time setup charge, choose Go Ultimate. Although there isn’t a trial available, you may schedule a demo through their website.

4. SaaSquatch


In addition to having a catchy name, SaaSquatch is software that enables rapid launches by letting you establish, administer, and track loyalty, referral, and special offer programs all in one place. They say they are one platform to interact with consumers, advocates, influencers, and staff in one location and to reward them all. Campaigns may be conducted on several tiers, offering a range of reward segmentation choices.


  • Participant division
  • Use of mobile and web
  • Rewards may be earned for a variety of actions.
  • insights and analytics from a sturdy dashboard


Pro costs $1,750 per month and can accommodate up to 200,000 users.
Enterprise is the cost per application for up to one million participants or more.
Additionally, managed is the application fee for up to and including one million participants.

5. Brandbassador


With user-generated content, brand awareness, and general buzz-building, Brandbassador seeks to build whole communities that support your company. Each brand ambassador’s social media interactions may be monitored, income from specific discount codes can be recorded separately, and campaigns can be optimized using the observed data. Commissions, gift cards, or free merchandise are just a few of the rewards available to ambassadors, all of which can be obtained straight from the platform.


  • Monitoring social engagement
  • A range of incentive choices
  • Personalized sign-up page
  • Infinite representatives
  • Using the mission builder function, you can create little campaigns.


Growth, the base package Pro, comes with a dedicated success manager and first-rate onboarding. Although there isn’t a trial available, their website allows you to book a demo.

What role does advocacy marketing play?

One of the best methods to improve business optimization without making significant financial investments is through advocacy marketing. This type of marketing is the most dependable and economical. Because of this, the majority of businesses these days are leaning toward advocacy marketing. Both the business and the customer stand to gain greatly from it.

The following points illustrate how advocate marketing affects an organization’s ability to expand:

  • Lower Cost of Customer Acquisition
  • The advocates represent the company as its sales force.
  • Enhanced customer interaction and a rise in the number of devoted patrons
  • lessens the requirement for managing an online brand’s reputation.
  • A rise in brand value.
  • There is a rise in the conversion rate.


With customer advocacy software, you can manage your army of devoted fans and customers without having to do all the work. Nearly every step of the campaign may be automated, and you can sit back and watch as leads, sales, and purchases pour in. Consider starting your own referral program right now by registering for GrowSurf’s 14-day free trial if you’re interested in trying out customer advocacy software.

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