Nowadays, informing people about an upcoming event has become relatively easy. Moreover, with the continuous growth of social media, you can reach a broad audience in literally minutes.

Match that with some promotional strategies, and you’re sure to get better results. One way of promoting your event on Facebook is through flyers, which you can easily create using a flyer maker. What’s best is that these apps are conveniently available online.

But before we talk about how to make a flyer for Facebook, let’s take a closer look at the platform’s Event feature.

Facebook Event

What Is Facebook Event?

To put it simply, a Facebook Event is a calendar-based tool that you can use to notify people about upcoming occasions. Anyone can create it, as long as you have an account on the social media platform.

Facebook Event has been around as early as 2005. Over the years, it added some new features, making it an even more reliable tool for many users.

There are different types of Facebook Event depending on your needs. Here are a few of them:

  • Facebook Live: You can use this if you want to host a live stream. It is perfect for video gameplay, Q&A, online selling, virtual concerts, etc.
  • In-Person: This type is suitable for location-based events where you can meet your audience in person.
  • External Online Events: This is closely similar to Facebook Live, except the online event is hosted on a third-party platform, like Zoom or Skype.

When To Use Facebook Event?

So when exactly do you use Facebook Event? As we mentioned above, you utilize this feature to promote any upcoming occasions to your friends, group members, or fans.

If you have a brand, you can use this to inform people about blowout sales, new product launches, and more. Virtual meetings, concerts, meet and greet gatherings, etc., can also be promoted using this tool.

Facebook Event

Tips On Promoting Your Facebook Event With Flyers

Now that you know the basics, here are some valuable tips on how to make a flyer for Facebook and use it to promote your next events.

  • Capture Attention With Interesting Description

It is essential to have a well-formatted event description on your flyers. Ensure that people can easily understand what the event is about by putting all the necessary details upfront. Your flyer must have all the info they need to decide whether or not your event is a good fit for them.

  • Be Creative

Creativity will play a crucial role in your promotional flyer. Start by making a catchy title. Facebook Event names are limited to 64 characters, so it might be a bit tricky to some. Try some wordplay but be sure to stick with the theme of your event.

Use bold and eye-catchy colors, fonts, and images for your flyers. Make it stand out. There are many tools out there that you can use to do that. Venngage is an excellent online flyer maker app that can create attractive flyers with just a few clicks. It has tons of expertly designed event flyer templates for different occasions.

Take a look at our example below. This dance party invite was created using one of Venngage’s event flyer templates. It’s simple yet bold at the same time. Fewer words, but it gives you everything you need to know. Plus, it’s effortless to make, just a few clicks here and there, add your texts, images, and you’re good to go.

  • Share It

Once you created a stunning flyer for your event, you can start sharing it on different platforms. If you have a Facebook page, you can directly post the flyer there.

Use hashtags and mentions to generate buzz. Facebook has over 1 billion users every day. About 700 million of them use Facebook Event each month. By using the right hashtags, your event flyer will have a higher chance of getting seen.

You can also share a direct link to the event with a catchy caption. Don’t forget to add a call to action so people will be encouraged to click on it.

  • Consider Printed Flyers

If you’re the traditional type, you can print your stunning event flyer and distribute them. You can do it person-to-person or door-to-door.

You can also leave a stack of fliers on high traffic areas like the bus terminals, train stations, lounges, and more. You might need to get permission before doing that in other establishments, though.

When you use Venngage’s flyer maker app, you can either save your flyer for digital use or print it in high resolution. You can also export your creation in various formats like PNG, PNG HD, PDF, and more.

Promoting in social media is not that difficult these days. You don’t have to be a pro to create stunning flyers for your advertising needs. With the right tools and basic knowledge, you can get the word out there in an instant.

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